The Full Story
About
Welcome to House of Coconut & Co., where luxury meets timeless elegance. Based in Johannesburg, we are a black-owned jewelry brand dedicated to offering bold, minimal, and sophisticated gold pieces that enhance your unique style.
Our carefully curated collection includes stunning earrings, timeless rings, elegant watches, statement necklaces, classic cuffs, and chic bracelets. Each piece is designed for the modern woman who values quality, sophistication, and effortless beauty. Whether you're looking for a bold statement or an everyday essential, we have something to complement your style.
At House of Coconut & Co., we believe that jewelry is more than just an accessory—it’s a statement of confidence, self-expression, and refined taste. That’s why we are committed to providing high-end, stylish designs that make you feel as radiant as you look.
As we grow, our focus remains on delivering an exceptional online shopping experience. From the moment you browse our collection to the excitement of unboxing your order, every detail is crafted to reflect the luxury you deserve.
Step into the world of House of Coconut & Co.—where elegance is always in style.

Mission
At House of Coconut & Co., our mission is to empower individuality and self-expression through minimalist, timeless jewelry. We are committed to offering high-quality, affordable designs that seamlessly blend elegance with versatility, ensuring every piece resonates with our customers' unique style. With a dedication to ethical practices and exceptional service, we aim to inspire confidence and create lasting connections with every purchase.
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Vision
The vision of House of Coconut & Co. (HCC) is to become a recognized brand synonymous with minimalist luxury, offering high-quality gold jewelry that embodies elegance, simplicity, and timeless beauty. We aspire to empower individuals to express their unique style through versatile and refined pieces, elevating everyday moments with a touch of sophistication. At HCC, we aim to create a lasting impact by blending craftsmanship, sustainability, and authenticity, making luxury jewelry accessible to those who value quality and understated elegance. We envision a future where every piece from House of Coconut & Co. tells a story of personal style, confidence, and simplicity.
